Reasons for shifts in publisher ad models and revenue generation approaches

The ad models that publishers have relied on as a source of generating revenue are shifting due to three major reasons.

Advertiser behaviour has changed despite increases in new readership. Advertisers choose to spend ad dollars on Facebook and Google leading to declining ad revenue for publishers. Publishers are also cancelling third party relationships and ad models due to major changes in web browser privacy, ad blocking, and cookie technology trends. Additionally, the cost of acquiring new readers has risen due to an increase in walled gardens and pay-to-play business models.

Find out how these trends negatively impact publishers and the solutions to these challenges.

If you have any experiences or metrics that would support these elements, we would love to hear from you.

We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.Read full article at: https://www.bounteous.com/canada/node/66186/?lang=en-ca