Publisher Challenges: Data Maturity and Monetization

Publishers face numerous challenges that impact heir revenue generation approaches:

1. Publishers who have limited use of first-party data and lack insights into their audiences are unable to tailor site experiences or produce quality audiences for ad buyers.

2. Publishers who don't have visibility into their available inventory are unable to test ad placement or build a programmatic inventory.

3. Publishers who are not proficient in quality data collection are unable to drive decisions about content, execute personalization, and build audiences for advertisers.

4. Publishers who fail to focus on SEO or frameworks like Accelerated Mobile Pages (AMP) are sacrificing user experiences that drive revenue.

5. Publishers who struggle with subscription models or lack the data maturity to make actionable decisions about their paywall are unable to diversify their revenue.

6. Publishers who struggle with siloed teams are unable to build and sell smarter audiences.

If you are a publisher who struggles with data maturity and monetization, we would love to hear your experiences and insights.

We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.

Read full article at: https://www.bounteous.com/canada/node/66186/?lang=en-ca