When Big Brands Stopped Spending on Digital Ads, Nothing Happened. Why?
- Sameeha Junejo and Sarah Nasir
- Jan 15, 2021
- 1 min read
When big brands like P&G, Chase and Uber reduced their programmatic ad spend, they saw no change in business outcomes or sales. Small businesses also reduced their digital marketing spend and saw business activity go up, instead of down.
Big numbers of ads and clicks do not translate into more business activity and sales. This is because currently, the vast majority of impressions and clicks are from bot activity.
If you have any insights or experiences pertaining to programmatic advertising and digital ad spend, we would love to hear from you!
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