To fix Facebook, we need democratic governance not self-governance
- Sameeha Junejo and Sarah Nasir
- Sep 7, 2020
- 1 min read
The Google-Facebook duopoly in digital advertising will not change without a better competition policy. Despite Facebook being constantly embroiled in scandals, Mark Zuckerberg is confident in Facebook’s ability to bring back advertisers and users, so much so that he told his employees to expect boycotting advertisers to return back to the platform very soon.
The boycotting advertisers are not small companies but large corporations which constitute a huge part of Facebook’s $70billion ad revenue. These include Unilever, Coca-Cola, Starbucks, Ford, HP and Adidas.
The market is not very dynamic. The only other global competitor that offers advertisers the ability to place a sophisticated micro-targeted ad on the internet is Amazon.
If you have any insights into the Google-Facebook duopoly or potential disruptive platforms that threaten this duopoly, we would love to hear from you.
We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.
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