Statistics say: Opt for Newspaper Advertising

By: Linchpin SEO

Although largely drowned out by the noise created from social media and the revenues generated by advertising on social media platforms, newspapers still hold immense value for purchasing consumers. This makes newspapers one of the most valuable platforms for brands to utilize as part of their campaign.

The value of newspaper advertising is supported by the following statistics (published in a June 2020 article by Linchpin):

- Nearly 70% of people read newspapers regularly.

- A lot of newspapers have seen a rise in digital subscriptions, although their purchase rates have significantly declines.

- 45% of newspaper readers spend an hour reading the paper.

- Up to 55% of people have reported researching with a newspaper, either online or in a physical publication, before purchasing a product.

If you have any metrics that would help support these elements, we'd love to hear from you.

We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.

Read full article at: https://linchpinseo.com/guide-to-newspaper-print-advertising/#the-elements-of-a-good-newspaper-ad