Retailers use personalized online shopping to rival the in store experience
- Sameeha Junejo and Sarah Nasir
- Nov 5, 2020
- 1 min read
Retailers are upgrading online services to rival the in-store experience. Jenna Jacobson, assistant professor at Ryerson University’s Ted Rogers School of Retail Management, said “Some retailers are actually innovating in the online space and trying to connect with their customers in ways that are not just utilitarian but actually create that shopping experience you’d have in store.”
Retailers are making their shoppers’ online experience more personalized. Some retailers allow shoppers to schedule virtual meetings with salespeople for personalized help. Grocery stores are connecting customers to personal shoppers to allow for real time grocery list edits.
If you are a merchant or retailer that is upgrading your online services to complement your in store sales, we would love to hear from you!
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