Newspaper Advertising Triples Ad Campaign Effectiveness

By: Jessica Goodfellow

A study conducted by Benchmarketing for Newsworks shows that adding newspapers to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG. The study found that newspapers supercharge the effectiveness of other media when they are included in the mix.

Rufus Olins, chief executive at Newsworks, commented: "It is clear that newspaper brands boost other media as well as performing a powerful role in their own right."

If you have any experiences or metrics that would support these elements, we would love to hear from you.

We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.

Read full article at: https://www.thedrum.com/news/2016/07/13/study-reveals-advertising-newspapers-triples-ad-campaign-effectiveness

Read full study at: https://www.newsworks.org.uk/resources/the-roi-study