Newsbrands made huge gains in mobile, tablet, desktop audiences as COVID-19 hit UK

Demand for coronavirus-related news had led to huge leaps in digital audience reach for national newsbrands in the UK. Figures for desktop, mobile and tablet in March 2020 show double-digit gains when compared with figures for November 2019.

Comscore comparison for phone reach:

Comscore comparison for desktop reach:

Comscore comparison for tablet reach:

If you have any experiences or metrics that would support these elements, we would love to hear from you.

We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.

Read full article at: https://pressgazette.co.uk/newsbrands-made-huge-gains-in-mobile-tablet-and-desktop-audiences-as-covid-19-hit-uk-comscore-figures-in-full/