Google Ads Vs Facebook Ads: Which Platform Offers The Best ROI?
- Sameeha Junejo and Sarah Nasir
- Sep 7, 2020
- 1 min read
Google and Facebook have specialized their respective advertising approaches and successfully created meaningful revenue lines from those approaches. Google Ads focuses on ‘paid search’ by allowing advertisers to bid on keywords and charging them for clicked ads while Facebook ads specialize in ‘paid social’ by utilizing user data to target ads.
Companies adopt advertising strategies based on their advertising budget, target audience and the stage of the buyer’s journey they are focusing on. Most companies adopt a mixture of both Google and Facebook ads into their overall marketing strategy.
If you have any experiences or metrics that provide insights into Google and Facebook’s advertising approaches, we would love to hear from you.
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