Check My Ads Opens Shop To Audit Broken Brand Safety Strategies
- Sameeha Junejo and Sarah Nasir
- Aug 27, 2020
- 1 min read
Marketers have become increasingly conservative in their quest for brand safety. Claire Atkin and Nandini Jammi, co-founders of Check My Ads, noticed that despite using aggressive blocklists, some brands were still pending money on ads that support media rife with hate speech and disinformation.
They set up Shop to help brands audit their site lists and advise them on how to better manage brand safety. Their method focuses on their deep understanding of how automated advertising works and the levers that can be pulled to stop supporting hate sites instead of relying on algorithms.
The Check My Ads approach is threefold: get brands back on real news sites, improve performance by blocking fake news and bad sites and provide a neutral, independent voice for in-house marketers.
If you have any experiences or metrics that would support these elements, we would love to hear from you.
We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.
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