Barriers to personalizing shopper experiences

The pandemic has accelerated the shift to online. The shift to online gives retailers the opportunity to utilize accumulated data to personalize shoppers’ online experiences. However, retailers face major hurdles to realizing the full potential of personalization. These include lack of personnel dedicated to personalization strategies, lack of a clear road map and inadequate cross-functional coordination and project management.

If you are a local retailer, merchant or publication facing challenges in personalizing your customers’ experience, we would love to collaborate with you!

We're a group of graduate business students exploring the importance of local newspapers and news sites, with a focus on sustainability and related business practices. We're hoping to build a community of stakeholders to help and support our research. Please reach out if you're available for an interview to share your thoughts and experiences on the topic.

Read more at: https://www.bcg.com/publications/2017/retail-marketing-sales-profiting-personalization